Hacking the Brand
The Conglomco Media Network is offering a dizzying way to corrupt the brand identity of large corporations with their project, retag: retroactive logo distribution. By tagging stores like McDonald’s and Gap with stencils of their own logos, they seem to be attempting to dilute the brand and co-opt the brand as a form of protest at the same time. Think of it as a race around the world, which you have won, says Conglomco. Your logo has penetrated every consumer base, been blazened across every conceivable surface, and now the only place left for it to go is home. Maybe this video will help explain the idea.
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